Privacy Policy

Effective Date: April 30, 2026

At Eternalpaws.pet, we respect the privacy of our visitors and customers. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://eternalpaws.pet, make a purchase, create or view a pet memorial, or otherwise interact with our services (collectively, the “Site”).

By accessing or using our Site, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Site.

1. Information We Collect

We collect information to provide, improve, and personalize our services.

Information You Provide Directly:

  • Account Information: Name, email address, password, and username when you create an account.
  • Pet Memorial Information: When you create a memorial, we may collect your pet’s name, date of birth, date of passing, photos, videos, stories, tributes, and any personal messages or dedications you choose to share.
  • Purchase Information: Billing name, shipping address, email, phone number, payment information (processed by third-party providers), and order details.
  • Communications: Information you provide when you contact us via email, contact forms, live chat, or social media.

Information Collected Automatically:

  • Usage and Device Data: IP address, browser type, operating system, device identifiers, pages visited, time spent on pages, and referral URLs.
  • Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar technologies to collect information about your browsing behavior, preferences, and interactions with the Site.
  • Location Data: Approximate location based on your IP address (city or region level).

Information from Third Parties:

We may receive limited information from payment processors, shipping carriers, or analytics providers.

2. How We Use Your Information

We use the collected information for the following purposes:

  • To process and fulfill your orders for pet products.
  • To create, host, display, and manage pet memorials on our Site.
  • To provide customer support and respond to your inquiries.
  • To send important transactional communications (order confirmations, memorial updates, shipping notifications).
  • To send marketing communications (promotions, newsletters) — you may opt out at any time.
  • To personalize your experience and show relevant product recommendations or memorial suggestions.
  • To improve our website, products, and services through analytics and research.
  • To detect, prevent, and address fraud, security issues, or abuse.
  • To comply with legal obligations.

3. How We Share Your Information

We do not sell your personal information to third parties.

We may share your information in the following situations:

  • Service Providers: With trusted third-party vendors who assist us with website hosting, payment processing (e.g., Stripe, PayPal), order fulfillment and shipping, email delivery, analytics (e.g., Google Analytics), and marketing platforms. These providers are contractually obligated to protect your data.
  • Pet Memorials: Information and photos you include in a public memorial may be visible to other visitors of the Site.
  • Legal Requirements: When required by law, court order, or government request, or to protect our rights, safety, or property.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.
  • With Your Consent: In any other case where you explicitly consent to the sharing.

Note on Public Memorials: By creating or contributing to a public memorial, you understand that the content (including pet photos, names, and stories) may be viewed, shared, or indexed by search engines and other users.

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Memorial content may be retained indefinitely unless you request its deletion (subject to any legal or legitimate business needs).

5. Your Rights and Choices

Depending on your location (including California, EU/UK, and other regions with data protection laws), you may have the following rights:

  • Access, correct, or delete your personal information.
  • Opt out of marketing communications (unsubscribe link in every email).
  • Object to or restrict certain processing of your data.
  • Data portability (in certain cases).
  • Withdraw consent where processing is based on consent.

California Residents (CCPA/CPRA): You have the right to know what personal information we collect, request deletion, and opt out of the “sale” of your personal information. We do not sell personal information. To exercise your rights, contact us using the details below.

To exercise any of these rights, please email us at privacy@eternalpaws.pet. We will respond within the time required by applicable law.

6. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

7. Children’s Privacy

Our Site is not intended for children under the age of 13 (or 16 in some jurisdictions). We do not knowingly collect personal information from children. If we become aware that we have collected data from a child without parental consent, we will take steps to delete it.

8. International Users

If you are accessing the Site from outside the United States, please note that your information may be transferred to, stored, and processed in the United States. By using our Site, you consent to this transfer.

9. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the “Effective Date” at the top. Your continued use of the Site after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: privacy@eternalpaws.petMailing Address: Eternalpaws.pet 410 Grand Cypress Avenue Ste 202 Palmdale, CA 93551, United States